You're paying $250/month to Post-Media. Here's what that gets you — and what a system built for lead generation looks like instead.
Same budget. Very different outcomes. Here's what each approach actually delivers.
| Post-Media ($250/mo) | 5 Pillars — PM Consulting | |
|---|---|---|
| Website |
"Microsite" — a template page hosted on their domain. You don't own it. No SEO authority. Cancel and it disappears.
You own nothing |
A real website on your domain, built to rank. Service pages, location pages for all 9 communities, structured for Google + AI search.
You own everything |
| SEO & AI Search |
None. A microsite on their domain builds their authority, not yours. Zero AI search visibility.
0 keywords • 0 traffic |
GBP categories matched to website. Schema markup. Content structured so ChatGPT, Perplexity, and Google AI recommend Martin Services.
Built to rank + get cited |
| Lead Capture |
Nothing. No forms, no chat, no follow-up. A visitor has to find your phone number and call.
No system |
Conversational AI chat on your website. Engages visitors, qualifies leads, moves them to book — 24/7, automatically.
Leads captured automatically |
| After-Hours Calls |
Not addressed. Calls after hours go unanswered. 62% of service calls happen outside business hours.
Missed calls = lost jobs |
Voice AI answers every call — nights, weekends, holidays. Sounds human. Captures info and books appointments.
Never miss a call again |
| Reviews |
Not addressed. Your 58 reviews at 5.0 stars are incredible but there's no system to keep growing them.
Manual only |
Reviews AI sends automated requests after every job. More reviews = higher rankings, more trust, more calls.
58 reviews → 100+ on autopilot |
| Past Customers |
Not addressed. 30+ years of customers sitting in a database, never contacted again.
Revenue left on the table |
Database Reactivation — targeted SMS and email campaigns to bring past customers back. This is "second money."
Reactivate dormant revenue |
| Online Ads |
Banner ads on northbaynugget.com. Tiny audience, shrinking readership. Industry average click-through: 0.1%.
Low reach • low ROI |
Not needed right away — the website and AI systems generate organic leads first. Paid ads can be layered on later when it makes sense.
Organic first, paid later |
| Print Ads |
Monthly classifieds in the North Bay Nugget + $75 print ad credit. Who's flipping through a weekly paper looking for landscaping?
Declining medium |
Not our lane — and that's the point. Every dollar should go toward things that generate measurable leads.
Results you can measure |
| Social Media |
An AI "personal coach" for captions and post timing. You can get this from ChatGPT for free. No strategy, no content creation.
DIY with a free tool |
Consistent social media posting across platforms — content that drives people back to your website where they become leads. Strategy, not just captions.
Content with a purpose |
| Listings |
They say they'll update Google and Facebook listings. Currently only 22% accurate — 1 of 8 listings correct.
22% listing accuracy |
Full listing cleanup and sync across all platforms. GBP optimized with correct categories, services, and photos.
Accurate everywhere |
| What You Own |
Nothing. Cancel Post-Media and your microsite, ads, listings — everything disappears. You start from zero.
Renting, not building |
Everything. Your website, your domain, your CRM, your data, your reviews, your database. All yours, forever.
Building equity |
Post-Media puts your name in front of North Bay Nugget readers. We put your business in front of everyone who's actually searching for landscaping and snow removal right now — on Google, on AI, on their phone at 7pm. One is awareness. The other is revenue. Which one do you need more of?
No pressure to cancel anything. Let's sit down, look at the numbers, and figure out the smartest next step for Martin Services.
Let's Talk